![]() It appears the Big 12 is more dependent on Texas and Oklahoma for viewership than the Pac-12 is on USC and UCLA. Number of games with a 2.0 rating (3.5 million viewers) that did not include departing teams: Percentage of games with 1.0 rating that did not include any departing teams: Number of games with 1.0 rating that did not include any departing teams: Number of games with 1.0 rating that featured at least one departing team: Total number of games with 1.0 rating or better: So, how do Texas, Oklahoma, USC and UCLA impact their respective league’s ratings? Utah in 2018, for example - would have been candidates to clear the 1.0 threshold.) * About one-third of the Pac-12’s games are on the Pac-12 Networks, which aren’t rated by the tracking companies that provide data for SportsMediaWatch. ![]() * The Big 12, which has 10 teams, plays 72 games per season while the Pac-12 plays 90. * The SportsMediaWatch database does not provide ratings for some of the secondary games across the ESPN and Fox networks. There’s no reason to count 2020, when the Pac-12 didn’t take the field until November. * We examined ratings for regular-season games over the past five full seasons (2016-). The Pac-12 owns a decisive edge in games that generated a rating of 1.0 or better (about 1.7 million viewers).īefore we relay the numbers, a few notes: The Hotline dug through years of data published on the invaluable SportsMediaWatch website to better understand viewership trends for the two leagues in their reconfigured forms. The TV ratings favor the Pac-12, as well. With Washington and Oregon, the conference arguably possesses the top football properties of the 22 schools remaining in the two leagues. (Add San Diego State, and it would be seven.) The Big 12 will have just four. The 10 remaining schools account for six of the nation’s top 30 markets, according to Nielsen DMA data from 2021. The new Pac-12 will have better media markets than the new Big 12. If the former approach is preferred - from here, it doesn’t seem like Kliavkoff has a choice - he certainly won’t lack for evidence: Will he indicate the Pac-12 is also open for business and strike an aggressive tone … or focus on the upcoming 2022 season? Will he take the stage with facts, confidence and a trumpet … or ignore the elephant standing on the podium with him? Because its preseason football media extravaganza came first, new commissioner Brett Yormark was able to proclaim the conference “open for business” - a clear shot across the Pac-12’s lurching bow.Īdd a few well-placed leaks to the media and a morsel of misinformation, and the Big 12 has owned the optics as the conferences jockey for position in the shadow of the Big Ten and SEC.īut this week, the Pac-12 has a chance to regain control of its own narrative.Ĭommissioner George Kliavkoff, who has been silent since the June 30 thunderbolt, will offer his state-of-the-conference address at Pac-12 media day Friday in Los Angeles. The calendar added to the Big 12’s advantage.
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